SALES ENGAGEMENT
Seize the Sales Opportunity
To help partners run their own Apigee campaigns, we have developed this Partner Marketing Playbook with Apigee messaging, brand guidelines, marketing best practices, activation and collateral examples, all in one place. The main goal of this Partner Marketing Playbook is to enable partners to generate pipeline through a series of marketing tactics designed to create demand.
Sales Pipeline Enablement
Basics
The first step is to get to know Apigee, including messaging and working with the brand. The section covers basic brand, PR and editorial guidelines, such as how to use the logo and how to write about Apigee
Marketing Activities
This section covers the kinds of marketing activities that Apigee typically runs. It collates best practices, activity examples, assets and, in some cases, templates that you can utilize and get inspiration from to run your own activities.
Creatives
Finally, we want to inspire you further with additional Apigee content examples like eBooks, white papers, videos and one pagers; so you can create your own.
Sales Engagement Enablement
Get Started
Get a basic understanding of the “Apigee Edge” API management platform Apigee Edge API Management platform in the overview and demonstration video
(prerequisite for Sales Bootcamp)
Also Recommended:
The API Product Mindset - ebook
Sales Bootcamp
Learn how to identify and nurture API management opportunities and how to effectively position and differentiate Apigee. We’ll also explain how to engage the Apigee client teams to work with you to accelerate the sales cycle and expand the opportunity to more use-cases and projects.
Technical Sales Bootcamp
Gain practical hands-on experience using the Apigee Edge platform, along with actionable techniques and resources to leverage during technical presentations, demos, PoC and RFPs. You will run through hands-on labs to familiarize yourself with the platform, and prepare you to host similar hands-on sessions with your clients.
Online Training and Certification
Partner Industry Accelerators
Financial Industry
-A financial industry banking data sheet explaining industry issues, trends and solutions intended for C-level executives and business executives.
-Financial Banking presentation on the Google/Apigee impact in the industry, solutions and clients.
-Financial Open Banking presentation
-Video of financial customer stories
-Webinar discussing best practices on how to build an Open Banking Strategy solution along with Volt Bank sharing their Digital journey.
-Webinar on Open Banking drivers for APIs on the topics of; on getting started with Open Banking, on technical solutions at Google Cloud Apigee and on platform solutions at Google Cloud Apigee
Healthcare Industry
-A healthcare industry data interoperability data sheet explaining CMS/UNC compliance requirements, and solutions intended for C-level executives and business executives.
-Healthcare presentation on Digital Trends in Healthcare with Apigee which covers challenges in the industry, drivers and solutions centered around improving patients care.
-Healthcare executive summary on challenges and solutions.
-Video of healthcare customer use-cases
-Webinar discussing digital trends in healthcare and clients Digital journey.
-API usage and use cases of customers in healthcare
Telecommunications Industry
-A telecommunications data sheet explaining API enablement efficiencies, how the industry is transforming, and solutions intended for C-level executives and business executives.
-Telecom presentation on Digital Trends in telecommunications with Apigee which covers challenges in the industry, drivers and solutions centered around improving services.
-Telecom guide on identifying and Apigee opportunity..
-Video of telecommunication customer use-cases
-Executive presentation on 5G enablement and mapping the Digital journey.
-API usage and use cases of customers in telecommunications
Retail Industry
-A retail data sheet explaining API enablement efficiencies, how the industry is transforming, and solutions intended for C-level executives and business executives.
-Telecom presentation on Digital Trends in telecommunications with Apigee which covers challenges in the industry, drivers and solutions centered around improving services.
-Retail guide on identifying and qualifying Apigee opportunity..
-Video of retail customer use-cases
-Executive presentation on goto market strategy and enablement with Apigee and GCP.
-API usage and use cases of customers in telecommunications
References Resources
Welcome - below is a set educational assets organized in a logical progression, from getting started to deep technical dives that place you on the path to becoming Apigee experts. Check out the learning path by persona, where you’ll find a recommended curriculum of content for anyone from a sales person to an operations engineer.
GETTING STARTED
LEARNING PATHS BY PERSONA
DEEPER TECHNICAL DIVE
